Focus

Today’s media company needs to be reader-centric in its approach to news and information. This does not mean pandering to readers with salacious gossip, but rather thinking like your reader, understanding their news needs and how those needs change throughout the day. It is understanding that the right information will make your readers smarter and their lives easier.

 

REFERENCES

Jody Brannon, Ph.D.
National Director, News21.com
Carnegie-Knight Initiative on the Future of Journalism Education
HQ: ASU Walter Cronkite School of Journalism, Phoenix
office: 602-496-5165 | cell: 301-537-5011

jody.brannon@asu.edu

Mike McKean
Futures Lab Director
Reynolds Journalism Institute
Associate Professor
Missouri School of Journalism
36 Walter Williams Hall
Columbia, MO. 65211
mckeanml@Missouri.edu
573.882.3424

Jan Schaffer
Executive Director
J-Lab: The Institute for Interactive Journalism
3201 New Mexico Ave. NW Suite 330
Washington, DC 20016
P: 202-885-8100
F: 202-885-8110
E: jans@j-lab.org

Randall D. Smith
Professor and Donald W. Reynolds Chair of Business Journalism
Co-Director, Center for the Digital Globe
Vice Chairman, Alfred Friendly Press Fellowships
310H Reynolds Journalism Institute
School of Journalism
University of Missouri
Columbia, Missouri 65211
Phone: 573-882-9738
Email: smithrandall@missouri.edu

Gordon Quinn
Artistic Director, Founder
Kartemquin Films
1901 W. Wellington Ave.
Chicago, IL. 60657
773-472-4366 Studio
773-235-0816 Home Office
Gordon@kartemquin.com

Stephen Quinn, PhD
Associate Professor of Journalism

Deakin University

Waurn Ponds, Australia 3217
home: box 13, winchelsea, australia 3241
mobile: +61 (0)439321888

sraquinn@gmail.com