Perspective
A web-print integrated newsroom requires more than a staff willing to publish on two platforms, it requires an understanding of the role that information plays in the life of a reader. Understanding why your reader comes to you allows you to create content that resonates within your community while serving your obligation to inform and educate.
Leadership
Leaders must provide an environment that allows their staffs the opportunity to produce their best work. Effective leaders must move beyond the traditional top down model to a collective model where staff and managers share information, expertise and responsibility for success.
Definition
What is news? News is a commodity. It can be found anywhere you look. The ubiquitous availability of news has created a “news fog” that surrounds our readers, obscuring differences. We need to redefine our news focus to providing context and relevancy. It will always be important to deliver the news as quickly as possible, but what will make us visible in the fog will be our ability to tell readers why the news is important to them.
